ABSTRACT
There are growing concerns about the role of identity narratives in spreading misinformation on social media, which threatens informed citizenship. Drawing on the social identity model of deindividualization effects (SIDE) and social identity theory, we investigate how the use of national identity language is associated with the diffusion and discourse of COVID-19 conspiracy theories on Weibo, a popular social media platform in China. Our results reveal a pattern of identity communication contagion in public conversations about conspiracies: national identity language usage in original posts is associated with more frequent use of such language in all subsequent conversations. Users who engaged in discussions about COVID-19 conspiracies used more national identity expressions in everyday social media conversations. By extending the SIDE model and social identity theory to misinformation studies, our article offers theoretical and empirical insight into how identity-contagious communication might exacerbate public engagement with misinformation on social media in non-Western contexts. Lay Summary This article examined the use and consequences of national identity language in public discourse related to COVID-19 conspiracy theories on Weibo, one of the largest social media platforms in China. We investigated how social media users discussed conspiracy theories about the origins of COVID-19 to understand how national identity expressions on Weibo affected public engagement with these conspiracy theories. Our findings reveal a contagion of national identity language between the original posts and all subsequent replies. We also discovered that users who employed national identity language during discussions about COVID-19 conspiracy theories subsequently used more of this language, even in everyday posts that were unrelated to COVID-19. Our findings uncover how social media platforms are used as public spheres for identity-contagious communication that challenges misinformation correction and public understanding of other social groups.
ABSTRACT
This paper synthesizes the efforts of an interdisciplinary, University-convened communication task force in the U.S. that used science communication theory to develop an effective strategy during the early stages of the COVID-19 pandemic. We outline recommendations for researchers and practitioners who are, or are interested in, implementing theory-based communication practices while describing how we dealt with the unforeseen realities we faced. Overall, we recommend that effective public health and science communication should be based on theory and formative evaluation while relying on established infrastructure, real-time data, a deep understanding of intended target audiences, and intentional coordination with community partners.
ABSTRACT
Infections caused by SARS-CoV-2 have brought great harm to human health. After transmission for over two years, SARS-CoV-2 has diverged greatly and formed dozens of different lineages. Understanding the trend of its genome evolution could help foresee difficulties in controlling transmission of the virus. In this study, we conducted an extensive monthly survey and in-depth analysis on variations of nucleotide, amino acid and codon numbers in 311,260 virus samples collected till January 2022. The results demonstrate that the evolution of SARS-CoV-2 is toward increasing U-content and reducing genome-size. C, G and A to U mutations have all contributed to this U-content increase. Mutations of C, G and A at codon position 1, 2 or 3 have no significant difference in most SARS-CoV-2 lineages. Current viruses are more cryptic and more efficient in replication, and are thus less virulent yet more infectious. Delta and Omicron variants have high mutability over other lineages, bringing new threat to human health. This trend of genome evolution may provide a clue for tracing the origin of SARS-CoV-2, because ancestral viruses should have lower U-content and probably bigger genome-size.